In 2018, Jon Peterson and Jim Elliston were sent by their wives on a Father's Day climbing trip on California's central coast. After a day of dragging ropes and bodies through a massive amount of Poison Oak, Jon and Jim knew they were doomed.
In the weeks that followed (along with a terrible rash on both Jon and Jim) discussions about what a modern solution to Poison Oak & Ivy prevention and relief began to start. At that point, the only real option they knew of was to use a brand that was made in the 1960's as a formula originally created to remove nuclear fallout from your skin, then repurposed as a Poison Ivy wash.
As avid mountain bikers, trail runners, backpackers and residents of San Luis Obispo, California, Jon and Jim have almost daily interactions with Poison Oak. The quest began to create solutions for people like themselves... People who live life outdoors with their friends and families, and deeply care about the planet.
After a year of formulation development and a couple more bouts of Poison Oak in the process, Wildland was born. They created a powerful, plant-based suite of Poison Oak & Ivy products that help you on the trail, at home, and after - just in case you missed a spot. Products they don't mind using on theirs, or their kid's skin - created specifically for the removal of the oils that come from Poison Oak, Ivy and Sumac.
As constant creators, Jon and Jim have more products to come in the Poison Oak & Ivy world, as well as other skin care products for people like them - who love to live life outside.